Todd Wheatland

5 Ways You Can Win Big With Content Marketing Reuse

75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.

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The 5 Benefits of Lean Content

Are you getting the benefit of lean content

What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.

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SlideShare: Content Marketing’s Happy Medium

SlideShare is content marketing's sweet spot

SlideShare provides a combination of text and visual content. Here are 15 SlideShare Content Marketing Tips with case studies and examples. Also, 3 no-no’s

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Content Marketing: 7 Steps to a Successful Repurposing Strategy

When it comes to content marketing, one size content doesn’t fit all.  You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.

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5 Content Marketing Strategies to Fill Your Editorial Calendar

Face it—it’s tough to fill the ever-ending need for content and that’s before you consider your social media plans.

What’s a marketer with limited budget and resources to do to ensure that there’s always a sufficient supply of fresh, effective content to satisfy your marketing needs? The answer is to employ a mix of the following five content marketing strategies. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Maximize Your Content Marketing Budget

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.

Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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2013 Extreme Marketing Predicitions

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Break Throughs

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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