9 Surefire Facebook Marketing Tips

Facebook Icon

As social media’s 800 pound gorilla, marketers feel they must incorporate Facebook marketing into their overall plans, even if they’re not sure it will yield measurable results. To get your social media strategy on track, Facebook marketing expert, Amy Porterfield,  at BlogWorld Expo New York, shared nine secrets to attracting clients and profits on Facebook after its recent enhancements. The bottom line is Facebook is all about the engagemen. Source: Heidi Cohen’s Actionable Marketing Blog.


Tags: , , ,

13 Tips to Find Time to Blog

Make time

“How do you find time to blog?” is question I’m often asked. For me, the answer is simple. I practice writing regularly. For you, the answer may be different.

Understand that every blogger starts blogging like they’re on fire. Their posts just seem to pour out of them and onto the computer screen effortlessly. As time go by, however, you can run out of ideas and besides, if your blog is successful, you’re busier. Because it can become difficult to write fresh posts when you’re always on the go, here are thirteen ways to help you find time to blog from Heidi Cohen’s Actionable Marketing Blog.

Tags: ,

7 Ways to Incorporate Photographs Into Your Blog

Blogs need photographs

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , ,

Why Brands Matter (And Size Doesn’t) [Research]

Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , ,

On Social Media Timing Is Everything! [Research]

Timing is everything in social media

On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.] Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.

Tags: , , , , , , ,

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content

Feed content marketing beast

What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.

Tags: , , , ,

360 Degree Branding

360 degree branding goes live

Brands enhance the value of the products, companies and people they represent whether for a B2B, B2C, Not-for-Profit (aka NFP) or solopreneur. Today’s social media-connected, content marketing rich environment demands you have a 360 degree brand. Here are ten, 360 degree brand elements and questions to develop and/or expand your organization’s branding.

Tags: , ,

Social Media Marketing: 13 Ways to Be Unlucky

Social media marketing-13 ways to be unlucky on Friday the 13th

Social media brings every marketer’s worse fears to the fore, especially on Friday the Thirteenth. It’s no surprise since social media provides every consumer with their own personal megaphone with which to let others know about a brand or organization’s smallest flaws. Here are thirteen ways that your organization, product or brand can be unlucky, either intentionally or unintentionally through the use of social media. Via Heidi Cohen’s Actionable Marketing Blog

Tags: ,