Images: How to Tell Your Brand Story [Examples]

Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the listener and make memorable associations. As a result, one image can be more powerful than the associated words.

As a marketer, use the power of images to tell your brand’s story concisely to today’s content snacking consumer. Even more valuable to your brand are stories that get people talking. Here are five reasons images tell good brand stories and five tips to help you use images to tell you brand’s story. Includes 3 examples with graphics. Source: Heidi Cohen’s Actionable Marketing Blog.

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12 Tips To Improve Blog Time Management

Blog Time Management - 12 tips

When it comes to blogging, time management is critical. To improve your blog time management, streamline your blog content creation and publication to increase effectiveness. Here are twelve blog time management tips to get your blogging on track for success. (Additionally, here are thirteen tips to help you find time to blog.)

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10 Power Blogging Tips Every Blogger Needs!

Powerful blog tips

Do you want to build an influential blog? Many bloggers mistakenly start off thinking their initial passion alone will drive their blog to the top of their category. The reality is most blogs require more than the blogger’s desire to propel them to a position where they attract attention and meet the blogger’s goals. Setting your blog on track to success requires resources and hard work. Here are ten power blogging tips to get you started from Heidi Cohen’s Actionable Marketing Blog.


9 Surefire Facebook Marketing Tips

As social media’s 800 pound gorilla, marketers feel they must incorporate Facebook marketing into their overall plans, even if they’re not sure it will yield measurable results. To get your social media strategy on track, Facebook marketing expert, Amy Porterfield,  at BlogWorld Expo New York, shared nine secrets to attracting clients and profits on Facebook after its recent enhancements. The bottom line is Facebook is all about the engagemen. Source: Heidi Cohen’s Actionable Marketing Blog.


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13 Tips to Find Time to Blog

Make time

“How do you find time to blog?” is question I’m often asked. For me, the answer is simple. I practice writing regularly. For you, the answer may be different.

Understand that every blogger starts blogging like they’re on fire. Their posts just seem to pour out of them and onto the computer screen effortlessly. As time go by, however, you can run out of ideas and besides, if your blog is successful, you’re busier. Because it can become difficult to write fresh posts when you’re always on the go, here are thirteen ways to help you find time to blog from Heidi Cohen’s Actionable Marketing Blog.

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7 Ways to Incorporate Photographs Into Your Blog

Blogs need photographs

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Brands Matter (And Size Doesn’t) [Research]

Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

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On Social Media Timing Is Everything! [Research]

Timing is everything in social media

On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. What’s a marketer to do? As any accounting student can tell you the answer is “It depends.” [Here are some general social sharing tips.] Here are 12 tips and related research on using Facebook, Twitter, Tumblr and blogs. Charts included. Source: Heidi Cohen’s Actionable Marketing Blog.

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Feeding The Content Marketing Beast – 7 Places to Find Cheap Content

What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.

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