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Mobile Marketing: 56 MUST Have Facts [Data Included]

Posted by Heidi Cohen on January 20, 2011 in E-commerce, Market Research Insights, Marketing, Mobile | 23 Comments

Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.

Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company

2010’s Top 10 Online Marketing Highlights [Data Included]

Posted by Heidi Cohen on December 31, 2010 in E-commerce, Email Marketing, Market Research Insights, Social Media | 2 Comments

2010 was an important turning point for online marketing, particularly in terms of portable devices, new technologies and expanded communications channels. These highlights had a significant impact on marketing during the past year and will create a dynamic landscape for 2011 and beyond.