The Godfather

7 Competitors Every Marketer Has

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According to Michael Corleone in The Godfather Part III“Never hate your enemies — it affects your judgment.” This is useful marketing advise. You must monitor your competitors to be able to develop effective strategies that weaken their ability to attract profitable sales. The hardest part is determining who your competitors are since it’s not always obvious. Here are seven competitors every marketer has.

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Are You Following the Godfather’s Social Media Advice?

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Who hasn’t heard the Godfather’s words, “Keep your friends close but your enemies closer”? Originally spoken by Al Pacino as Michael Corleone in The Godfather Part II, this advice is important to heed in your social media interactions, especially if, like the Godfather, you represent an organization with interests that extend beyond your personal relationships.

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