The Gap

Window Dressing

Posted by Heidi Cohen on November 13, 2010 in Branding, Marketing | 2 Comments

Store windows provide a great marketing opportunity, especially for small mom and pop stores looking to maximize their retail location. 7 different store windows are examined to give readers some ideas to apply to their windows. In addition, there are 5 suggested tactics to help spiff up your windows.

Tags: Ann Taylor, Duane Reade, Eileen Fisher, Kate Spade, Store Window, The Gap, Town Shop, Victoria’s Secret, Zabars

Groupon’s Costs: Can You Afford a Free Lunch?

Posted by Heidi Cohen on September 17, 2010 in Offer, Performance Improvement | Leave a comment

Until earlier this week, Groupon’s meteoric business growth hasn’t been tarnished with naysayers. Poises Cafe owner Jesse Burke exposed the negative side of a Groupon offer in her Facebook post that quickly garnered online attention. This article examines the assumptions and requirements of a Groupon offer based on Burke’s experience to highlight how to think about your business, especially small ones. Please read on …

Tags: coupons, groupon, Poises Café, small business, The Gap