target audience

40 Blog Metrics

Ask many bloggers how their blog is performing and they suddenly get nervous. Why? Is there an arithmophobia epidemic raging across the blogosphere? The reality is that blog metrics are your friend. They help you understand how well your blog is performing relative to your goals. Here are 40 blog metrics to help you asset your blog’s performance.

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What is Marketing Strategy?

Yes you are doing marketing, but do you have a marketing strategy? Time and again, I see marketers in companies, agencies and forums, both online and in real life, rush to develop tactics without stopping to think about how these relate to their larger business goals. Marketers compete for consumers’ scarce resources:  attention and disposable income. To this end, it’s important to understand how the following five components are integrated.

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