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53 New Mobile Marketing Facts [Research/Charts]
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.
Tags: Android, Charts, comScore, eMarketer, Facebook, google+, iOS, JiWire, mobile apps, Research, responsive design, smartphone, Tablets, Twitter
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research]
While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Research, smartphone, smartphones, Social commerce, Tablet, Tablets
Content Marketing ABCs
When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.
Tablets: Not for Consumers Only [Chart]
Given their strong user experience, easy portability (read lightweight) and low price point, tablets are a hit with users. Introduced a year ago in the form of the Apple iPad, tablets are the fastest growing computing device to-date and their success has stolen market share from other forms of computers, especially netbooks. Roughly two-thirds of businesses are planning to add them to their staff in the next year. Here are 5 ways to use tablets to enhance your marketing communications.
Tags: iPad, marketing communications, Tablets
