2012′s Biggest Marketing Break Throughs

Morning Break Through

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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Top 7 Marketing Trends of 2012 [Research / Charts]

changed 2012

In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog

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Gen Z Are Mobile Mavericks (What You Need to Know)

Gen Z Girl on Cellphone

Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog

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5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research]


While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research]

multi-screen world

How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major challenge since they don’t have their audience’s focused attention. And even if they do have their audience’s attention, it’s likely to be interrupted at anytime by another device. To help you better understand current device usage and it’s implications for content marketing, here’s an examination of the research and seven tactics to maximize multi-screen effectiveness.

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How We Consume Content and Social Media Across Devices


When it comes to media, the more things change the more they stay the same. With an ever expanding array of devices, platforms and content formats, how can a marketer know where to place their message so that it reaches their target audience and gets noticed. More devices and media formats, the more content we consume. [Research, charts and tips included!] Source: Heidi Cohen’s Actionable Marketing Blog.

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Mobile Sales: More Than Just Mcommerce! [Research Insights]


Contrary to popular belief, mobile devices, including smartphones and tablets, are a shopper’s BFF. About four out five smartphone and tablet owners have used the device for shopping related activities according to Nielsen. Not surprisingly, consumers employ tablets more for pre-purchase research and reviews while smartphones are utilized on-the-go to locate stores and check prices. Six charts and research included. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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Smartphones & Tablets: How We Shop Now [Research]

How we shop now

With  115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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