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5 Content Trends Every Marketer Needs In 2013

Evolving Content Consumption Patterns - Heidi Cohen Blog

We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.

The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.

Here are 5 content trends marketers need for 2013.

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2012′s Biggest Marketing Break Throughs

Morning Break Through

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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Top 7 Marketing Trends of 2012 [Research / Charts]

changed 2012

In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog

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Gen Z Are Mobile Mavericks (What You Need to Know)

Gen Z Girl on Cellphone

Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog

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5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research]

Disruption

While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research]

multi-screen world

How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major challenge since they don’t have their audience’s focused attention. And even if they do have their audience’s attention, it’s likely to be interrupted at anytime by another device. To help you better understand current device usage and it’s implications for content marketing, here’s an examination of the research and seven tactics to maximize multi-screen effectiveness.

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How We Consume Content and Social Media Across Devices

headphones

When it comes to media, the more things change the more they stay the same. With an ever expanding array of devices, platforms and content formats, how can a marketer know where to place their message so that it reaches their target audience and gets noticed. More devices and media formats, the more content we consume. [Research, charts and tips included!] Source: Heidi Cohen’s Actionable Marketing Blog.

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Mobile Sales: More Than Just Mcommerce! [Research Insights]

Shopping

Contrary to popular belief, mobile devices, including smartphones and tablets, are a shopper’s BFF. About four out five smartphone and tablet owners have used the device for shopping related activities according to Nielsen. Not surprisingly, consumers employ tablets more for pre-purchase research and reviews while smartphones are utilized on-the-go to locate stores and check prices. Six charts and research included. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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Smartphones & Tablets: How We Shop Now [Research]

How we shop now

With  115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.

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