Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.
Tablets are an exploding market. As a marketer, it’s important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices, namely computers and smartphones. [Here's earlier tablet data.] Here are 21 research charts and infographics to help you with your marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Marketers are debating whether it’s worth investing in providing their offering on tablets, particularly the iPad. Added to this is the challenge many that online retailers are still trying to get their mobile strategy on track. Four etailing tips and charts included.
The digital media landscape is in flux despite the fact that Americans spend over ten hours a day consuming content. A year after Apple introduced the iPad, Americans consume content on four major categories of devices: televisions, computers (including desktops, laptops and netbooks), tablets and smartphones. At the same time, content consumption continues to change and adapt with the evolution of devices and user functionality. Here are 4 different content consumption habits and a chart to show how to use them on 4 different devices.