Tablet

73 Smartphone and Tablet Facts Every Marketer Needs

The State of Mobile 2014-Girl on Beach With Smartphone

Do you understand the state of mobile 2014? If you’re like many marketers, you pretend it doesn’t exist. Here are the facts, charts & analyses you need!

Tags: , , , , , , , , , ,

Smartphones Versus Tablets 2013 Holiday Results

mobile shops

Smartphones versus tablets 2013: Do you know where your sales will come from? Here’s 2013 Black Friday & Cyber Monday sales analysis with 5 data charts.

Tags: , , , ,

Mobile Explodes: Is Your Business Prepared?

Robot communications

Is your business ready for the mobile explosion? Here are 8 mobile marketing tips to get your marketing ready. [Research / Charts]

Tags: , , , ,

67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

Tags: , , , , , , , , , , , , , , , , , ,

21 Ways to Promote Your Mobile App

Smartphone app

Do you need a mobile app? With 80% of smartphone users accessing businesses via an app, the answer is yes. Here are 21 ways to promote your mobile app.

Tags: , , ,

3 Steps to Creating an Effective Mobile App Strategy

Mobile Apps

Marketers often ask: “Should I create a mobile website OR a mobile app?” The reality  is you should provide prospects and searchers with information in the form they want to consume it in. Therefore, mobilize your content marketing. Offer a mobile website (or at least use responsive design), mobile app, social media presence (already optimized for mobile use) and mobile search.

Tags: , , , ,

5 Small Business Mobile Marketing Tips [Research]

Woman with smartphone

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.

When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , ,

25 Smartphone and Tablet Research Charts

Tablet Use

Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.

When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog

 

Tags: , , , , , , , , , , , , , ,

4 Types of Content Consumption (Research)

Mobile Devices at home

For many today, content consumption is no longer a focused activity.  Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.  Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

 

Tags: , , , , , , , ,

Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , , , , , , , , , , , ,