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5 Small Business Mobile Marketing Tips [Research]
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
25 Smartphone and Tablet Research Charts
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
4 Types of Content Consumption (Research)
For many today, content consumption is no longer a focused activity. Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers. Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Flamingo research, Ipsos OTX, laptop, Microsoft, Mobile, Research, smartphone, Tablet, Televsion
Video Content Marketing: Are You A Super Star?
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Android, Content Marketing Institute, Conviva, Gen C, Generation C, google+, iOS, MarketingProfs, Mobile, Nielsen, Research, Sharethrough, smartphone, Tablet, Video, YouTube
5 Content Trends Every Marketer Needs In 2013
We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.
The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.
Here are 5 content trends marketers need for 2013.
Tags: Business Insider, Chart, Ereader, Nielsen, smartphone, Tablet, television
2012′s Biggest Marketing Break Throughs
2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland
Top 7 Marketing Trends of 2012 [Research / Charts]
In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 2012, Facebook, Monetate, Nielsen, Photo, smartphone, Tablet, television
Gen Z Are Mobile Mavericks (What You Need to Know)
Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog
5 Trends Guaranteed To Disrupt Your 2013 Marketing Plans [Research]
While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Research, smartphone, smartphones, Social commerce, Tablet, Tablets
7 Content Marketing Tactics to Maximize Muiti-Screen Effectiveness [Research]
How many screens are you viewing now? While I’d like your complete and undivided attention, chances are you’ve viewing more than one screen right now based on recent research from Google, Ipsos and Sterling Brand. For marketers this is a major challenge since they don’t have their audience’s focused attention. And even if they do have their audience’s attention, it’s likely to be interrupted at anytime by another device. To help you better understand current device usage and it’s implications for content marketing, here’s an examination of the research and seven tactics to maximize multi-screen effectiveness.
Tags: computer, google+, ipsos, Research, smartphone, sterling brands, Tablet
How We Consume Content and Social Media Across Devices
When it comes to media, the more things change the more they stay the same. With an ever expanding array of devices, platforms and content formats, how can a marketer know where to place their message so that it reaches their target audience and gets noticed. More devices and media formats, the more content we consume. [Research, charts and tips included!] Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Chart, Research, smartphone, Tablet, television
Mobile Sales: More Than Just Mcommerce! [Research Insights]
Contrary to popular belief, mobile devices, including smartphones and tablets, are a shopper’s BFF. About four out five smartphone and tablet owners have used the device for shopping related activities according to Nielsen. Not surprisingly, consumers employ tablets more for pre-purchase research and reviews while smartphones are utilized on-the-go to locate stores and check prices. Six charts and research included. Source: Heidi Cohen’s Actionable Marketing Blog
