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What do you think of when someone says shopping? An afternoon at the mall or the local department store? This may have been true a few years ago but toady you need go no further than the closest connected device, be it a computer, tablet or smartphone to shop. This change in buying behavior requires changes in your marketing plans.
While your boss may not want to adapt your organization’s merchandising, to remain relevant and part of the consideration set, it’s critical. Here are five new commerce trends that your boss doesn’t want to know about and strategies to win him over.