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With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Take your content marketing cue from L.L. Bean, the founder of the Freeport Maine based company built around his legendary hunting shoes. To understand the importance of his boots, here’s the story behind them. Returning home from a Maine hunting trip with cold, wet feet, Bean wanted to prevent the problem in the future. He decided to sew leather boot uppers to a waterproof rubber sole.
Here are three examples showing how to use stories in your content marketing plus seven places to look for your own stories. Source: Heidi Cohen’s Actionable Marketing Blog
Why is storytelling important? Because we’ve been telling stories around the campfire for centuries. Stories amuse and impart knowledge. Stories do something that disparate facts alone can’t do. By getting people involved and providing context, stories help people remember information. Further, they instill readers with feelings for the protagonist, which products alone can’t do. As a result, stories are important for brands because they form associations, provide emotional attachment and make them memorable.
Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
Stories play an important role in how we communicate. As such, they’re useful to integrate into your marketing and social media content to give it life. Here are 5 traditional story formats and 5 ways that they can help your marketing and social media initiatives.