-
Sign up for FREE Daily Emails!
Get FREE Actionable Marketing Tips delivered right to your inbox
Popular Posts
- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
-
Categories
Archives
Story
Star Trek: 10 Content Marketing Lessons
With its mission, “To boldly go where no one has gone before,” Star Trek has built an enduring brand around amazing content.
Content marketers can learn a lot from this on-going science fiction franchise that includes five television series, twelve feature films, hundreds of novels, comics, games, figurines and more.
Tags: Gene Roddenberry, Star Trek, Story
Content Marketing: What Do Customers Know That Marketers Often Miss?
Take your content marketing cue from L.L. Bean, the founder of the Freeport Maine based company built around his legendary hunting shoes. To understand the importance of his boots, here’s the story behind them. Returning home from a Maine hunting trip with cold, wet feet, Bean wanted to prevent the problem in the future. He decided to sew leather boot uppers to a waterproof rubber sole.
Here are three examples showing how to use stories in your content marketing plus seven places to look for your own stories. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Hans Brinker Hotel, Navy, Red Chair, Story, Woods Hole Inn
Social Media Branding: 10 Tips You Need Now
When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks. This holds if you’re a B2C, B2B, not-for-profit (NFP) or a solopreneur. Here are ten ways to consistently build your brand on social media platforms.
Tags: Al Ries, Chip Heath, dan heath, Jack Trout, Made to Stick, Positioning, Story
5 Types of Brand Stories You Can Use Now! [Examples]
Storytelling is integral to brands because, as part of our oral tradition, it reduces product narrative to its core elements. From a brand perspective, the challenge is to leverage the organic product, company, employee and customer stories that are part of your history and DNA and keep them going over time. What do you want your brand to be remembered for? Here are 5 brand story archetypes and related examples.
Tags: Rohit Bhargava, Social Media, Story
Does Your Brand Use These 3 Story Types
Why is storytelling important? Because we’ve been telling stories around the campfire for centuries. Stories amuse and impart knowledge. Stories do something that disparate facts alone can’t do. By getting people involved and providing context, stories help people remember information. Further, they instill readers with feelings for the protagonist, which products alone can’t do. As a result, stories are important for brands because they form associations, provide emotional attachment and make them memorable.
Tags: Story, Storytelling
What Ashton Kutcher Can Teach Marketers
Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.
Tags: Ashton Kutcher, Digitas, Marketing, New Front 2011, Story, Storytelling
Branding: Not Just a Logo
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Here are ten tips to help you create or enliven a brand.
Tags: Brand, Logo, personality, Story, Storytelling
How to Incorporate Stories Into Your Marketing
Stories play an important role in how we communicate. As such, they’re useful to integrate into your marketing and social media content to give it life. Here are 5 traditional story formats and 5 ways that they can help your marketing and social media initiatives.
