Steve Jobs

7 Brand Attributes For A Social Media, Mobile World

Tattoos while you wait

Is your branding only skin deep? Here are 7 brand attributes for a social media, mobile world with questions to get you on track. Based on Yahoo’s new logo.

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Content Marketing: Riding the Wave

riding the wave

Summer is peak season for riding the waves. While surfers consider riding the wave an integral part of their sport, the term also means to take advantage of an opportunity.

Content marketing continues to attract attention and budget because it’s trustworthy and authentic. This is the wave marketers must ride now to build their audience and generate sales.  To ride the content marketing wave, here are seven steps you need to follow.

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The Steve Jobs Guide to Blogging [Quotes]

Steve Jobs reveals iPad 2010 Source Wired Magazine

Steve Jobs continues to inspire us, even a year after his death. As bloggers who produce an on-going flow of information for our readers, we’re kindred spirits who feel a connection to Steve Jobs’ creative perspective.

Here are seven quotes from Steve Jobs that offer lessons for bloggers. Use them to take your blog to the next level of excellence. Source: Heidi Cohen’s Actionable Marketing Blog.

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Steve Jobs’s Marketing Lessons

784px-Steve_Jobs_Headshot_2010-CROP

With great sorrow and sense of loss we acknowledge Steve Jobs passing.  In his words, “… death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.”  Yet for us who know him through his products, it’s hard to imagine a world where his creative force won’t be driving the next technological advancement.

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