Starbucks

Is Your Global Brand Lost In Translation?

Juan Valdez Coffee-Heidi Cohen

How consistent is your global brand? Is it  lost in translation to local markets? 2 coffee examples (Starbucks & Juan Valdez) are examined with photos.

Tags: , , , ,

Why Brands Matter (And Size Doesn’t) [Research]

Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , ,

What Ice Cream Sundaes and Starbucks’ Via Have in Common

How to extend your product

Do you know how to extend your product offering? Here are 5 factors to consider based on ice cream sundaes and Starbucks Via. Includes checklist to help you

Tags: , , , ,