Spin Sucks

7 Easy Ways to Curate Content (& Drive Traffic)

Posted by Heidi Cohen on February 6, 2013 in Content Marketing | 11 Comments

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Brian Morrisey, BuzzFeed, Content curation, Gawker, Gini Dietrich, Hubspot, SmartBrief on Social Media, Spin Sucks

7 Ways to Incorporate Photographs Into Your Blog

Posted by Heidi Cohen on May 27, 2012 in Blogging | 5 Comments

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Cake Wrecks, Fiskateers, King Arthur Flour, Photo, Photograph, Spin Sucks, Tips

21 Content Marketing Definitions

Posted by Heidi Cohen on September 26, 2011 in Content Marketing, Social Media | 8 Comments

Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.