Spin Sucks

How To Reuse Your Content Marketing

Recycled toys

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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7 Easy Ways to Curate Content (& Drive Traffic)

Metropolitan Museum of Art -NYC

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. Here are seven ways to curate other people’s content while presenting the information in a way that highlights your brand and point of view to attract your audience. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Ways to Incorporate Photographs Into Your Blog

Blogs need photographs

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

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