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By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.
While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.
To help organize your small business and maximize your limited resources, you need a blog and a marketing plan. Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.