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Blogging is a key element of social media, content marketing and search optimization. It should be at the heart of your digital marketing plans.
Regardless of whether you’re a newbie or experienced blogger; or you’re an independent or business blogger, you need to use a combination of tools to maximize your return on blogging.
The best blogging tools support a combination of social media, content marketing and search optimization. Here are seven tools that are core to blogging success. Source: Heidi Cohen’s Actionable Marketing Blog
Between social media and other marketing needs, marketers are challenged to continually turn out quality content their target audience finds useful and shareable. One way to ensure your content marketing consistently resonates with your target audience is to use list articles. Marketers love list articles because they’re reader magnets. Here’s a list of thirteen points to integrate lists into your content marketing toolbox. Source: Heidi Cohen’s Actionable Marketing Blog
Many marketers put a lot of resources and effort into building a social media following. Once they start seeing results, they declare victory. The problem is that social media, like more established platforms, requires continual marketing to maintain your participant base. (Mike Stelzner of SocialMediaExaminer.com makes this point about bloggers.) Here are twelve marketing tips to grow your social media base. Source: Heidi Cohen’s Actionable Marketing Blog
Optimizing your blog content is a challenge every blogger faces. While optimization is a word most frequently associated with search, when it comes to blog content, it extends to getting your content found on social media and other content platforms as well. Here are ten tactics to optimize your blog content. Source: Heidi Cohen’s Actionable Marketing Blog
While most marketers want to build an audience for their content marketing, without realizing it, they often hold their content captive unable to reach more people. (Note: This comes before getting your content discoveredand distributing your content marketing.) Here are 5 ways content marketing is kept captive and actionable marketing recommendations to set it free.
You can write the best content marketing in the world but, without help distributing it to the largest audience possible, chances are it’ll be buried amidst newer, sexier content that’s churned out every second. Give each piece of content a head start with these 3 tips and then you can get your content marketing to spread like wildfire with these 20 tips. (Here’s how to get your content discovered.) Source: Heidi Cohen’s Actionable Marketing Blog.
Not all social shares are created equal. Social sharing allows readers to distribute interesting content to family, friends, colleagues and social contacts effortlessly. Further, social sharing reminds readers to bookmark information they want to access for future reference (aka social bookmarking). By leveraging readers’ social graphs, content marketers and bloggers expand their reach without cost by providing a variety of social sharing buttons on digital content. This is particularly important for advertising supported sites. Data and 5 social sharing tips included.
Many professionals, such as lawyers, accountants, marketers and others with small businesses, use blogs as the essence of their Internet presence. In theory, this makes sense since at its core a blog is a content management system (CMS) so you have the freedom to easily create and edit content. Yet, while the concept of a blog is appealing as a thought leadership platform, the reality is that most professionals lack the time, motivation and ability to blog enough to keep it alive. Here are 12 tips to turn your blog into a lead generating machine.