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Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?
Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.
Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 25, 2013 by Heidi Cohen in Marketing |
While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Here are pricing’s five biggest challenges and thirteen tactics to help handle them. While many of these examples are B2C, the same principles hold for B2B and solopreneur pricing. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 16, 2013 by Heidi Cohen in Blogging |
Most bloggers think that all they need to do to succeed is to write amazing blog posts and hit “Publish”. To maximize your blog’s results towards achieving your goals, you must think outside the blog. Here are twenty-three tactics to improve your blog’s results by thinking outside the blog. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 8, 2013 by Heidi Cohen in Content Marketing |
Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.
Posted on January 3, 2013 by Heidi Cohen in Marketing |
The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)
Posted on November 27, 2012 by Heidi Cohen in Content Marketing |
As content marketing continues to expand and evolve, it’s increasingly used by B2C marketers to achieve core business objectives.
According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media. Here are ten tactics you need to consider with research charts and analysis. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on November 23, 2012 by Heidi Cohen in E-commerce |
Black Friday is here and customers, eager to get the best deals, have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on sale and what proportion of their purchases are just time shifted to take advantage of the reduced prices, after all it’s the holiday season. From a marketing perspective, have we just trained customers to expect holiday sales? Here are seven promotions to entice your customers. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on November 20, 2012 by Heidi Cohen in Content Marketing |
Here are twenty-six B2B content marketing options and how they help your business. Further to improve your information’s marketing effectiveness, actionable content marketing tips are included. (Note: Usage percentage is based on Content Marketing Institute and MarketingProfs 2013 content marketing research.) Table with actionable tips included.
What do you think of when someone says shopping? An afternoon at the mall or the local department store? This may have been true a few years ago but toady you need go no further than the closest connected device, be it a computer, tablet or smartphone to shop. This change in buying behavior requires changes in your marketing plans.
While your boss may not want to adapt your organization’s merchandising, to remain relevant and part of the consideration set, it’s critical. Here are five new commerce trends that your boss doesn’t want to know about and strategies to win him over.
Posted on October 23, 2012 by Heidi Cohen in Content Marketing |
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.