Content Marketing World
Sept. 5-8, 2017
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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
- 21 Ways to Promote Your Mobile App
- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
Use Promo Code: Heidi100
To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.
Posted on June 13, 2013 by Heidi Cohen in Branding |
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.
One of the biggest advantages small businesses have is their physical presence since people like doing business with people they know. Therefore, don’t make prospects that need your business offering go on a treasure hunt for your physical address or phone number.
Here are seventeen easy, low-cost ways to get your small business on the map. From Heidi Cohen’s Actionable Marketing Blog.
Posted on January 25, 2013 by Heidi Cohen in Marketing |
While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Here are pricing’s five biggest challenges and thirteen tactics to help handle them. While many of these examples are B2C, the same principles hold for B2B and solopreneur pricing. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 16, 2013 by Heidi Cohen in Blogging |
Most bloggers think that all they need to do to succeed is to write amazing blog posts and hit “Publish”. To maximize your blog’s results towards achieving your goals, you must think outside the blog. Here are twenty-three tactics to improve your blog’s results by thinking outside the blog. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 8, 2013 by Heidi Cohen in Content Marketing |
Content marketing is part of 2013’s marketing mantra, at least for brand marketers. Over 90% of brand marketers have or plan to have a content marketing strategy this year according to research by Outbrain and Econsultancy. Whether you’re a content marketing newbie or an experienced content creator, your 2013 content marketing plans should include these seven content formats.
Posted on January 3, 2013 by Heidi Cohen in Marketing |
The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)
Posted on November 27, 2012 by Heidi Cohen in Content Marketing |
As content marketing continues to expand and evolve, it’s increasingly used by B2C marketers to achieve core business objectives.
According to 2013 B2C Content Marketing Research by Content Marketing Institute and MarketingProfs, B2C marketers use content marketing to retain customers and build loyalty, acquire new customers, and increase brand awareness. Although the underlying intent of these goals is to increase sales, shorter term they all involve engagement, a strong point of social media. Here are ten tactics you need to consider with research charts and analysis. Source: Heidi Cohen’s Actionable Marketing Blog