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- 72 Marketing Definitions
- 16 Ridiculously Easy Ways To Increase Retweets
- 30 Social Media Definitions
- 31 Public Relations Definitions
- The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You!
- Marketing Versus PR: What’s the Difference
- 4 Micro Content Marketing Ideas You Can Steal
- 30 Branding Definitions
- 67 Mobile Facts To Develop Your 2014 Budget
- 28 Amazing Content Marketing Ideas You Can Use Now
Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content
Posted by Heidi Cohen on July 8, 2013 in Actionable Marketing 101, Content Marketing, Social Media |
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.
One of the biggest advantages small businesses have is their physical presence since people like doing business with people they know. Therefore, don’t make prospects that need your business offering go on a treasure hunt for your physical address or phone number.
Here are seventeen easy, low-cost ways to get your small business on the map. From Heidi Cohen’s Actionable Marketing Blog.
Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?
Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.
Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog
While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Here are pricing’s five biggest challenges and thirteen tactics to help handle them. While many of these examples are B2C, the same principles hold for B2B and solopreneur pricing. Source: Heidi Cohen’s Actionable Marketing Blog