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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Marketing Versus PR: What’s the Difference
- 30 Branding Definitions
- 21 Ways to Promote Your Mobile App
- 28 Amazing Content Marketing Ideas You Can Use Now
- 67 Mobile Facts To Develop Your 2014 Budget
- The Beatles Social Media Lessons
- 64 Tips to Increase Blog Reach
- 16 Ridiculously Easy Ways To Increase Retweets
- How to Create Marketing Personas
What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.
Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)
Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content
Posted by Heidi Cohen on July 8, 2013 in Actionable Marketing 101, Content Marketing, Social Media |
Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.
To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.
Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.
One of the biggest advantages small businesses have is their physical presence since people like doing business with people they know. Therefore, don’t make prospects that need your business offering go on a treasure hunt for your physical address or phone number.
Here are seventeen easy, low-cost ways to get your small business on the map. From Heidi Cohen’s Actionable Marketing Blog.
Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?
Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.
Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog