Social Media

B2B Purchase Process 2014: What You Need To Know!

Boy makes B2B purchase case

What do marketers need to know support the B2B purchase process in 2014? DemandGen research on this topic analyzed. Includes charts & tips for search, content marketing & social media.

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37 Step Content Marketing Distribution Checklist

Looking for an audience

Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.

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How To Use Stories To Increase Value and Drive Sales

story to tell

Did you know stories can enhance product value & increase sales? Here’s proof with 5 story types any business can use (& small business examples.)

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7 Keys To Maximize Content Distribution

Distribute leaflets

Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content

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23 Actionable Marketing Tactics To Keep Business On Track

How to stay on track

Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.

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31 Flavors of Content Marketing

Strawberry Ice Cream Cone

To help fill your editorial calendar use a variety of these thirty-one flavors of content marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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13 Step Content Marketing Plan

Stand out in a crowd

To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.

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The Branding Report Card

Princeton Graduation 2013

Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily recognizable shorthand for your offering, consistent branding can reduce the need for additional marketing and enhance the value of your company. Here are nine points that you need to include on your branding report card.

 

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How To Get Your Small Business on the Map

17 Waays to get your business on the map - Heidi Cohen

One of the biggest advantages small businesses have is their physical presence since people like doing business with people they know. Therefore, don’t make prospects that need your business offering go on a treasure hunt for your physical address or phone number.

Here are seventeen easy, low-cost ways to get your small business on the map. From Heidi Cohen’s Actionable Marketing Blog.

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11 Actionable Blogging Tips to Make Content Findable

Easter eggs

Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog

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