social media ROI

5 Key Indicators of Social Media Adoption [Chart Included]

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

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HOW TO Measure Return on Social Media Marketing

8 Ways Social Media Marketing Yields ROI Roughly half of all marketers can’t tell you the return on their social media marketing efforts according to e-Consultancy.  Sounds like a cop-out to me.  From my perspective, the benefits of social media marketing are neither harder nor easier to measure than many other forms of non-direct marketing.

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