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social media ROI
As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)
8 Ways Social Media Marketing Yields ROI Roughly half of all marketers can’t tell you the return on their social media marketing efforts according to e-Consultancy. Sounds like a cop-out to me. From my perspective, the benefits of social media marketing are neither harder nor easier to measure than many other forms of non-direct marketing.