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- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
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- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
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social media ROI
Posted on December 15, 2016 by Heidi Cohen in Social Media |
47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets.
Research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte charts Social Media Spend As Percentage of Marketing Budget. What does this mean for your marketing?
Posted on June 2, 2014 by Heidi Cohen in Social Media |
Looking to calculate social media ROI success? Here are 3 easy tips to get your on to your way for social media ROI success (with charts)
Posted on November 4, 2013 by Heidi Cohen in Social Media |
Does your B2C firm drive a positive social media ROI? Here are 7 factors to help you align with the top 10% of social media businesses. Research / charts.
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Posted on April 19, 2011 by Heidi Cohen in Social Media |
Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.
Following social media’s tipping point in 2010, 2011 is the year of social media integration. Social media is NOT just marketing anymore! The top three social media programs are brand monitoring, staffing and training. As a result, companies will be focused on social media ROI. [Research included.]
Roughly three out of five marketers poised to allocate more of their budget to social media marketing in 2011 according to Strong Mail’s 2011 Marketing Trends Survey. So what’s the dirty little secret? They can’t measure it! Here are three tactics to get you started on the process of social media metrics.
Posted on January 4, 2011 by Heidi Cohen in Branding, Competitive Strategy, Content Marketing, Marketing, Social Media |
January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.
Posted on January 3, 2011 by Heidi Cohen in Social Media |
2010 was a tipping point for social media. In 2011, social media will continue to evolve. Here are seven predictions for how social media will change in the coming year.