social media ROI

Social Media ROI: What 10% of B2C Firms Do Right

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Does your B2C firm drive a positive social media ROI? Here are 7 factors to help you align with the top 10% of social media businesses. Research / charts.

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Does Your Social Media Generate Sales? [Research]

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Does your social media marketing generate enough sales to break-even? If not, you’re in good company.  Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]

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How to Guarantee Your Social Media ROI is Zero

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Lots of marketers often complain they’re not getting any return on social media. Yet the truth is they’ve set up their social media marketing to guarantee that they’d have no social media ROI. Without looking at their social media and related marketing, these marketers have set themselves up for failure from day one and it’s generally attributable to one of these five reasons.

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How Do You Measure Social Media?

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Do you know what percentage of your website visits come from social media? According to ForeSee’s new research, less than 1% of website visits come directly from a social media URL. Read the press release and you’ll see that they’re very specific. Here are 7 points that need to be considered and 5 social media marketing factors that can improve your social media ROI.

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2011: Year of Social Media Integration [Research included]

Following social media’s tipping point in 2010, 2011 is the year of social media integration. Social media is NOT just marketing anymore! The top three social media programs are brand monitoring, staffing and training.  As a result, companies will be focused on social media ROI. [Research included.]

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Social Media Marketing’s Dirty Little Secret

Roughly three out of five marketers poised to allocate more of their budget to social media marketing in 2011 according to Strong Mail’s 2011 Marketing Trends Survey. So what’s the dirty little secret? They can’t measure it! Here are three tactics to get you started on the process of social media metrics.

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111 Ways to Jumpstart 2011

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

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7 Social Media Trends for 2011

2010 was a tipping point for social media. In 2011, social media will continue to evolve. Here are seven predictions for how social media will change in the coming year.

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5 Key Indicators of Social Media Adoption [Chart Included]

As companies get more sophisticated in their use of social media, there are 5 major factors that show their progress based on SmartBrief Inc. and Summus Limited’s 2010 State of Social Media For Business’recent research. (Chart included)

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HOW TO Measure Return on Social Media Marketing

8 Ways Social Media Marketing Yields ROI Roughly half of all marketers can’t tell you the return on their social media marketing efforts according to e-Consultancy.  Sounds like a cop-out to me.  From my perspective, the benefits of social media … Continue reading

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