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social media persona
Posted on June 16, 2014 by Heidi Cohen in Social Media |
Are your social media relationships getting consummated? Here are 10 steps to build your social media relationships into long term profitable customers.
Posted on June 11, 2014 by Heidi Cohen in Social Media |
Social media audience building requires thinking like a fisherman not a marketer. 3 facts you must know about your audience and 10 tips to build it.
Posted on July 29, 2013 by Heidi Cohen in Social Media |
Just as you’d start creating a marketing persona based on your key audience’s demographics, psychographics and past purchase behavior, the same attributes apply to social media. Here’s a list of ten questions to help you develop the social media buyer persona for your business.
Posted on July 10, 2013 by Heidi Cohen in Content Marketing |
Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. Here is the research, definitions, plan and resources to get your strategy on track.
Posted on June 17, 2013 by Heidi Cohen in Content Marketing |
When it comes to content marketing, one size content doesn’t fit all. You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.
Boredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.
But fear not, boring content isn’t a permanent condition!
Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.
Posted on April 5, 2013 by Heidi Cohen in Actionable Marketing 101 |
From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.
Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on April 2, 2013 by Heidi Cohen in Social Media |
For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.
To help your small business maximize its social media efforts including time utilization, here’s an actionable social media plan for your small business in ten easy steps. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on June 20, 2012 by Heidi Cohen in Social Media |
Like William Shakespeare’s popular play, A Midsummer Night Dream, social media blurs the line between digital and real-life relationships. For many participants, social media engagement can feel more authentic than our actual lives. In honor of the summer solstice, let’s examine Shakespeare’s valuable social media lessons. Here are seven quotes from A Midsummer Night’s Dream that show us how to interact on social media. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on May 29, 2012 by Heidi Cohen in Social Media |
Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content. These characteristics form a social media persona. Here are three different social media attributes to include. Source: Heidi Cohen’s Actionable Marketing Blog.