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social media metrics
Posted on December 5, 2013 by Heidi Cohen in Social Media |
Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results.
Posted on October 24, 2012 by Heidi Cohen in Social Media |
Social media continues to grow in importance. While over 90% of US businesses use social media, there are hurdles to implementing social media to maximize its effectiveness. Here are ten common social media hurdles businesses need to conquer and tips to help you achieve this. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on April 16, 2012 by Heidi Cohen in Social Media |
Marketers are increasing their social media budgets. This is a sign that social media continues to mature. As it does so, it’s time for marketers to start using social media as a key marketing tool. Here are seven steps to create an effective social media marketing plan every marketer can use. Source: Heidi Cohen’s Actionable Marketing Blog
Ask most businesses how they measure social media efforts and chances are they’ll tell you what they’re counting. Among the elements tracked are fans, followers, likes, tweets, comments, and shares.What’s missing from these lists? [You may be interested in this related article, The One Social Media Metric You Need.] For social media efforts to drive sales, you must set revenue-related goals. Here are five activities from Heidi Cohen’s Actionable Marketing Blog [Research included.]
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Posted on November 28, 2011 by Heidi Cohen in Social Media |
To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve.
Social media metrics don’t exist in a vacuum. You must determine your business goals, devise strategies and processes to achieve those objectives, then develop the metrics appropriate for the social media you choose. Monitoring the social media landscape yields significant quantities of data that must be converted to useful information, contributing to CMOs’ data overload. To help you navigate these data intensive options, here are the recommendations and insights of ten social media experts.
Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.
Social media metrics must track back to your business goals in order to determine your social media marketing strategy’s effectiveness. To help you, here are the ABCs of social media metrics.
Social media is a growing part of everyone’s marketing plans. To achieve optimal results, your social media marketing efforts must flow from your business goals and deliver measureable results. While this seems obvious, research shows that only one in three marketers measures social media ROI after three years. Here’s a chart outlining seven different business goals and how to track your related social media efforts. [Chart]