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Social media marketing
Social media metrics must track back to your business goals in order to determine your social media marketing strategy’s effectiveness. To help you, here are the ABCs of social media metrics.
Does Hire-a-College-Intern to handle social media sound familiar? This approach tosocial media marketing can be alluring especially if you still haven’t ventured onto Facebook and one of your firm’s senior executives will owe you a favor for hiring his Facebook-savvy spawn as your social media intern. This seat of your pants approach to social media marketing is based on the certain perceived benefits. Here are three reasons, are fundamental to your long-term business objectives, why a college intern can’t handle your firm’s social media marketing strategy.
For the social media marketing sins that we’ve committed either by knowing or ignorance, we marketers must atone by acknowledging them and making changes or amends. Here are ten social media marketing mistakes and how to fix them.
You’ve gotten your boss to buy into social media marketing but your results are less than stellar. What do you do next?
The answer depends on what you’re currently doing. Have members of your organization set up Facebook and Twitter accounts without considering your business goals or thinking through the marketing implications? Here are seven steps to help you take your social media marketing to the next level.
Smart marketers have listened to their customers forever. With the expansion of social media platforms, customers can share their experiences with other prospects and customers. As a result, companies have started incorporating methods for gathering customer input, notably surveys, into their communications. Here are three questions to consider before you implement your next survey.
Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.
As social media marketing continues to evolve, marketers have been quick to adopt the lingo. Yet take a deeper look at their plans and you’ll find that social media adoption is still not a high strategic priority based on Jive Software and Penn, Schoen & Berland research. Like steering a large ocean liner whose course is set, changing the marketing course within an organization can be difficult in a dynamic social media environment.
Does your boss think that social media marketing is free? Don’t worry, many executives operate under this social media misconception. Putting together a realistic social media marketing budget if your boss is one of these managers who thinks that social media should be free can be a significant challenge. Keep reading for a helpful chart.
Since June 1997, Harry Potter’s held us under his spell as he’s battled the evil Lord Voldemort. Similarly, marketers must battle muggles in the form of business executives who believe that social media has taken marketing to the dark side. These business-minded muggles can’t comprehend that consumers don’t trust their advertising. Unlike Harry Potter, the public doesn’t need to visit Hogwarts since they’ve been given wizardly powers in the form of various social media platforms.