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Social media marketing
As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)
Posted on October 31, 2011 by Heidi Cohen in Social Media |
It’s Halloween, a time to get dressed up and engage with the other monsters, witches, ghosts, vampires and zombies. Here are thirty-one tricks and treats to get your social media marketing on track.
Social media metrics must track back to your business goals in order to determine your social media marketing strategy’s effectiveness. To help you, here are the ABCs of social media metrics.
Posted on October 14, 2011 by Heidi Cohen in Social Media |
Does Hire-a-College-Intern to handle social media sound familiar? This approach tosocial media marketing can be alluring especially if you still haven’t ventured onto Facebook and one of your firm’s senior executives will owe you a favor for hiring his Facebook-savvy spawn as your social media intern. This seat of your pants approach to social media marketing is based on the certain perceived benefits. Here are three reasons, are fundamental to your long-term business objectives, why a college intern can’t handle your firm’s social media marketing strategy.
Posted on October 8, 2011 by Heidi Cohen in Social Media |
For the social media marketing sins that we’ve committed either by knowing or ignorance, we marketers must atone by acknowledging them and making changes or amends. Here are ten social media marketing mistakes and how to fix them.
Posted on October 5, 2011 by Heidi Cohen in Social Media |
You’ve gotten your boss to buy into social media marketing but your results are less than stellar. What do you do next?
The answer depends on what you’re currently doing. Have members of your organization set up Facebook and Twitter accounts without considering your business goals or thinking through the marketing implications? Here are seven steps to help you take your social media marketing to the next level.
Posted on September 1, 2011 by Heidi Cohen in Customer |
Smart marketers have listened to their customers forever. With the expansion of social media platforms, customers can share their experiences with other prospects and customers. As a result, companies have started incorporating methods for gathering customer input, notably surveys, into their communications. Here are three questions to consider before you implement your next survey.
Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.
As social media marketing continues to evolve, marketers have been quick to adopt the lingo. Yet take a deeper look at their plans and you’ll find that social media adoption is still not a high strategic priority based on Jive Software and Penn, Schoen & Berland research. Like steering a large ocean liner whose course is set, changing the marketing course within an organization can be difficult in a dynamic social media environment.