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Social media marketing
Posted on May 19, 2014 by Heidi Cohen in Social Media |
More businesses are yield social media marketing benefits. The 2014 Social Media Marketing Industry Report has insights and 40 social media marketing tips.
Posted on February 26, 2013 by Heidi Cohen in Social Media |
While social media is a staple of most 2013 business plans, many marketers and business executives are still trying to figure out how to use it effectively to drive measurable results. To put your social media marketing efforts on track to succeed, we asked six top social media experts three questions to get their insights into how the social media landscape is evolving and what it means for business.
Posted on January 23, 2013 by Heidi Cohen in Social Media |
With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner. Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. Here are 9 easy steps for social media success in 2013. Source: Heidi Cohen’s Actionable Social Media Blog
Posted on May 21, 2012 by Heidi Cohen in Social Media |
Does your social media marketing miss the mark? For many marketers, this is a difficult question since they’ve just rushed in and started participating on social media platforms in hopes they’ll be able to show results later. The reality is that without business goals tailored to your firm’s overarching objectives you’ll wind up measuring whatever’s available. To get your social media marketing on track, here are five steps to develop effective, actionable objectives for your program. Additionally, here are seven social media marketing goals businesses can use and effectively track. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on April 16, 2012 by Heidi Cohen in Social Media |
Marketers are increasing their social media budgets. This is a sign that social media continues to mature. As it does so, it’s time for marketers to start using social media as a key marketing tool. Here are seven steps to create an effective social media marketing plan every marketer can use. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on February 13, 2012 by Heidi Cohen in Social Media |
Stories are the heart and soul of social media because they’re powerful, they connect us and help prospects and customers engage with our businesses, products and brands. At their core, stories are about our shared experiences and the strength of our relationships. As a result, they’re critical to social media marketing. Here are thirteen ways that stories support your social media marketing and how to use them effectively.
Is your Twitter marketing yielding the best results possible? It isn’t if you’re just using it as another one-way broadcast channel filled with your marketing messages. Best social media marketing practices have evolved and it’s time now to integrate your Twitter efforts with the rest of your marketing plan.
Posted on November 28, 2011 by Heidi Cohen in Social Media |
To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve.
Advertising legend Bill Bernbach, one of the original mad men, would be at home today creating content and engaging on social media platforms. Known for igniting a creative revolution back in the 1960s, Bernbach created great brands such as Avis (We Try Harder) by understanding the product and why his audience needed it. Out of this appreciation, Bernbach would develop social media marketing content that attracted and engaged prospects. Here are five of Bill Bernbach’s sayings and the lessons they hold for social media marketing.
As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)