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Social Media Guidelines
Posted on July 11, 2013 by Heidi Cohen in Social Media |
Over the last three years, social media has continued to expand in terms of usage, platform options and marketing influence. In part, this growth has been fueled by the exponential growth in ownership and use of mobile devices, both smartphones and tablets.
Posted on January 13, 2012 by Heidi Cohen in Social Media |
Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social media allows for multi-directional socializing and interacting. As a result, marketers only control one aspect of the current communications ecosystem while consumers and the public have media platforms that provide low cost content creation and distribution. Here are thirteen ways social media instills marketers with fear and actionable marketing tips to help your firm overcome it.
Posted on October 8, 2011 by Heidi Cohen in Social Media |
For the social media marketing sins that we’ve committed either by knowing or ignorance, we marketers must atone by acknowledging them and making changes or amends. Here are ten social media marketing mistakes and how to fix them.
Posted on August 27, 2011 by Heidi Cohen in Social Media |
Hurricane Irene is heading up the east coast of the U.S. and both government officials and civilians alike are paying attention to the warning signs. New York City has started evacuating the most vulnerable areas. Watch the social media ecosystem for potential issues and be prepared to proactively respond where appropriate is important for every business, whether you’re involved in social media or not.
Posted on July 11, 2011 by Heidi Cohen in Social Media |
Love it or hate it, social media is here to stay. What’s more important for marketers is that social media is growing up. This means that you have to assess where your business is on the adoption curve as you develop your marketing plans. Here are the five stages of social media adoption that can be applied to any business. (Note: This incorporates the five indicators of social media adoption.)
Posted on July 4, 2011 by Heidi Cohen in Social Media |
Fireworks are symbolic of the Fourth of July. They commemorate the rockets’ red glare and the bombs bursting in air when we defended our freedom as Americans. Social media marketing has a lot in common with Independence Day. Social media is a move away from traditional media and communications. In many organizations, however, the use of social media causes management to send up severe warnings. Here’s seven ways to make your social media cause fireworks.
Congressman Anthony Weiner’s now public Twitter exchange with a number of women and the media drama surrounding it underscore the need to think about social media exchanges from both a personal and organizational perspective. Social media involvement carries with it social responsibility. Here are Anthony Weiner’s seven lessons for both individuals and companies engaged in social media interactions. From a business perspective, these seven lessons translate to the need for every company to have the following three plans in place whether or not the organization is actively involved in social media.
As corporate social media usage increases and expands across functions, organizations are hiring social media managers. Here are 5 tips to help you develop a social media contingency plan.
While social media continues to mature, it’s still a scary environment for many businesses since it means that prospects, customers and the public have the platforms and tools to amplify their voices with relative ease. In today’s social media ecosystem, there are three elements that every company should have regardless of whether they’re active on social media networks or not.
With expanded use of social media, it’s surprising, after three years, that only half of organizations adopt social media guidelines. Why is this important? Because having a set of social media guidelines is evidence that a company understands how communications have evolved. Here are 5 social media guidelines that every firm can use and 5 steps to create a set of social media guidelines for your firm.