Social Media Examiner

Social Media: What Marketers Want to Know in 2013

Designbump-Socia-Media-Icon-Set

Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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10 Blogging Tactics To Maximize Long-Term Results

Long Tail

Say social media and photographs, status updates, comments and likes come to mind. Yet Facebook comments, LinkedIn updates and tweets only flicker briefly in followers’ streams. Not the stuff of which lasting impressions are made. For marketers seeking to build their brands, drive traffic, and generate leads and sales, this can be a challenge. Here are ten tactics to make your blog  yield benefits as the long tail of your social media marketing strategy. Source: Heidi Cohen’s Actionable Marketing Blog.

 

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Small Business: How to Find Time for Social Media

Clock At Grand Central Photo By Heidi Cohen

To reap social media results, businesses regardless of size must spend time engaging on social media platforms, invest budget and wait for sales or other benefits. For most small businesses, these three resources are scarce. As a result, social media often winds up at the bottom of the owner’s to-do list overlooked in favor of handling the latest, easy-to-measure emergency.

According to Social Media Examiner’s 2013 Reportmost small businesses spend under ten hours a week on social media.  Source: Heidi Cohen’s Actionable Marketing Blog

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2013: The Future of Social Media [Research/Charts]

Dindin free social media icons

As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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The Most Important Social Media Marketing Platform

Number one

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business? Here are the results from Social Media Examiner’s 2013 Social Media Marketing Industry Report with social media advice for each platform. Source: Heidi Cohen’s Actionable Marketing Blog

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31 Actionable Social Media Marketing Tips Based On Research

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No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. Here are nine social media business benefits with thirty-one actionable marketing tips to get your social media marketing on track to succeed. Source: Heidi Cohen’s Actionable Marketing Blog

 

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14 Social Media Blogs We Love (& Why You Should Too!)

Blogger Valentine

It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation.  In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.

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Social Media Influencers: What Marketers Must Know

Speech Bubble Social Media Icons by Bourn Creative

To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Attributes of a Successful Blog

1sr Prize Blog

Being named a Top 10 Social Media Blog of 2013 by Social Media Examiner made me think about what it took to create a successful blog and what I learned about blogging that can help other bloggers reach their goals because blogging, like other forms of social media, is about paying it forward and supporting others. Here are 5 attributes of successful blogs and 10 lessons learned. Source: Heidi Cohen’s Actionable Marketing Blog

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Blogging ROI: 15 Ways Blogs Make Money

US Money

Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.

Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue.  Source: Heidi Cohen’s Actionable Marketing Blog

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