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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Social Media Examiner
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Source: Heidi Cohen’s Actionable Marketing Blog
Being named a Top 10 Social Media Blog of 2013 by Social Media Examiner made me think about what it took to create a successful blog and what I learned about blogging that can help other bloggers reach their goals because blogging, like other forms of social media, is about paying it forward and supporting others. Here are 5 attributes of successful blogs and 10 lessons learned. Source: Heidi Cohen’s Actionable Marketing Blog
Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.
Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue. Source: Heidi Cohen’s Actionable Marketing Blog
Building a solid blog following is critical to achieving your blog goals. This requires multiple sources of blog readership. To this end, the biggest challenge most bloggers have is getting new visitors to become repeat visitors. Here are twenty tips guaranteed to turn new visitors into loyal readers without having to work at getting them to return each time. Source: Heidi Cohen’s Actionable Marketing Blog
Steve Jobs continues to inspire us, even a year after his death. As bloggers who produce an on-going flow of information for our readers, we’re kindred spirits who feel a connection to Steve Jobs’ creative perspective.
Here are seven quotes from Steve Jobs that offer lessons for bloggers. Use them to take your blog to the next level of excellence. Source: Heidi Cohen’s Actionable Marketing Blog.
“Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!
Stephen Covey’s adage “start with the end in mind” is useful when planning your content marketing and distribution across social media. Maximizing the impact of your content marketing requires creating a plan for each major piece of content. Here are five strategies to enhance your reach by riding the social media wave. [Examples included!] Source: Heidi Cohen’s Actionable Marketing Blog
Where do social media marketers turn to support and enhance their social media efforts? The answer may surprise you. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, 87% of respondents’ top choice outside of social media was email. One could consider email an earlier form of social media communication. In fact, social media runs on email. Source: Heidi Cohen’s Actionable Marketing Blog
As social media matures, seven critical questions continue to keep marketers up at night according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. Ordered to help you develop a social media marketing plan, here are the top seven social media questions marketers want answered along with recommendations to help get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog
Social media is important to over 80% of businesses based on the finding of Social Media Examiner’s 2012 Social Media Marketing Industry Report How Marketers Are Using Social Media To Grow Their Businesses. This finding is consistent with other research that shows businesses continue to increase social media marketing spend. Yet despite this support, marketers still have a difficult time proving social media’s contribution to the bottom line.