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Posted on February 6, 2014 by Heidi Cohen in Social Media |
UMass Dartmouth research to understand how social media and millennials interact. Includes analyses and charts.
While the digital world is about twenty years old and reaches about a third of the world’s population, profound changes occurred in 2012 that are guaranteed to disrupt your 2013 marketing plans. With less than a month until the end of 2012, you must ensure that your 2013 marketing budget can handle these five dynamic trends. Here are the five trends and actionable marketing strategies and tactics to handle them. Source: Heidi Cohen’s Actionable Marketing Blog
What do you think of when someone says shopping? An afternoon at the mall or the local department store? This may have been true a few years ago but toady you need go no further than the closest connected device, be it a computer, tablet or smartphone to shop. This change in buying behavior requires changes in your marketing plans.
While your boss may not want to adapt your organization’s merchandising, to remain relevant and part of the consideration set, it’s critical. Here are five new commerce trends that your boss doesn’t want to know about and strategies to win him over.
Posted on April 23, 2012 by Heidi Cohen in Social Media |
Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.
Social media continues to change our shopping experiences, both online and offline, supporting purchasing at every step of the process. Some have dubbed this social commerce. Let’s start by looking at seven examples of how social media is adding content, engagement and interaction. Based on these examples, here are five salient attributes as to how social media is dragging e-commerce into the future.
Posted on January 6, 2012 by Heidi Cohen in Social Media |
Social media usage increased in 2011. Social media now accounts for one out of every four minutes spent online in the US according to Nielsen. Further, social media is no longer just for kids; Pew Research found social media use by older participants increased. Here are seven predictions for social media in 2012.
Social commerce is the marriage between social media and e-commerce. It’s shopping where social media platforms provide social engagement, contributions and (in some cases) purchase. According to Wikipedia, Social commerce is the use of social network(s) in the context of e-commerce transactions. Social commerce is defined by the following five attributes.
Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process. While shopping has always been a social activity by its nature, the combination of engaged social media platforms and smartphone owning shoppers has streamlined and facilitated this process. To help you better understand social commerce and it’s impact on your business, here are nineteen definitions by a variety or social media and ecommerce experts.
Social commerce provides a social context for customers’ shopping experience that extends across the entire marketing process from product development through to post-purchase fans and brand advocacy. Social commerce continues to evolve and incorporates elements of social media content and engagement with the immediacy of mobile devices, mainly smartphones. As a result, your consumers are consulting a wider group of influencers and checking your retail and online competitors while they’re shopping in your store. (Chart outlining social commerce formats.)
Social media has transformed customer service from a faceless voice at the end of your 800 number to the people who make your firm real by engaging with consumers, in real time, showing them you care. Yet, there’s a disconnect between how companies and consumers view customer service delivered via social media platforms. Here are 5 ways that social media changes customer service.