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Mobile Marketing: 56 MUST Have Facts [Data Included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company
Follow Your Customers to the Mobile Web
Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …
Tags: Email, eMarketer, games, Gartner, Mobile, Nielsen, Pew Research, SMS, Social Media, texting
