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While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.
By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog