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Mobile Sales: More Than Just Mcommerce! [Research Insights]
Contrary to popular belief, mobile devices, including smartphones and tablets, are a shopper’s BFF. About four out five smartphone and tablet owners have used the device for shopping related activities according to Nielsen. Not surprisingly, consumers employ tablets more for pre-purchase research and reviews while smartphones are utilized on-the-go to locate stores and check prices. Six charts and research included. Source: Heidi Cohen’s Actionable Marketing Blog
Who’s Tweeting Now? [Research]
Twitter continues to grow at a steady pace attracting a loyal audience. Roughly one out of every seven online adults uses Twitter according to Pew Research Center’s Internet & American Life Project as of February 2012.
As a marketer, what does this Twitter research mean for you? You can’t ignore Twitter’s strengths. Here are ten ways Twitter makes a difference for your business. Of course, you have to make every tweet count! Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, Pew Research, Research, smartphone, Tiwtter
Content Marketing: 15 Top Search Optimization Tips
Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
Smartphones & Tablets: How We Shop Now [Research]
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.
Tags: eMarketer, Nielsen, shopping, smartphone, Tablet
The Biggest Search Optimization Mistake Marketers Make
Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
2012 Marketing Checkup [Mobile, Social Media & Content Marketing Included]
As marketing students graduate and start their first jobs, they bring a fresh perspective to businesses. Similarly, marketers can take this same approach to assess 2012’s opportunities and challenges to maximize their marketing effectiveness before the holiday push and budget season begins. [Hint: Mobile, social media and content marketing are on the list!] Here are 5 opportunities and 5 challenges. Source: Heidi Cohen’s Actionable Marketing Blog.
Tags: Big Data, Branding, smartphone, Tablet
Mobile Search: 15 SEO Experts Give Their Advice [Research]
Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.
Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day
25 Mobile Research Charts to Guide Your 2012 Marketing
Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.
Mobile – Content to Go Please [Research]
Consumers have smartphones and tablets and they’re using them to get content. In December, 2011, 8.2% of all digital page views were delivered via a mobile device. This breaks down to 5.2% for smartphones, 2.5% for tablets and 0.5% for other connected devices, according to comScore. Here’s how consumers are using their mobile devices and what they’re looking for as well as what it means for marketers. (Includes 4 market research charts.)
Tags: advertising spend, comScore, eMarketer, smartphone, Tablet, US
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
Did You Miss These 34 Million Mobile Buyers? [Research]
Do you have a mobile marketing strategy prospects can use to shop when and where they want? If not, your marketing may be out-of-sight, out-of-mind because mobile’s the device people have within arm’s reach all the time. Like it or not, mobile phones are an integral part of the purchase process. Here are seven facts proving that as a marketer, you need to provide a mobile offering that supplies useful content and communications channels 24/7. [Research with charts]
Tags: Charts, Mobile shopping, Research, smartphone
5 Ways to Make Your Marketing More Effective [Charts]
For marketers, it’s critical to put your money where your customers are, when and where they’re looking for your products and related information. As media options evolve, marketers often debate how to allocate their advertising budget without looking at it in the context of their marketing needs. Here are five critical marketing and advertising factors influencing where you should put your marketing spend along with related research and analysis to help you determine how to distribute it.
Tags: Chart, Research, smartphone, Tablet, television
