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5 Small Business Mobile Marketing Tips [Research]

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.

When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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25 Smartphone and Tablet Research Charts

Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.

When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog

 

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53 New Mobile Marketing Facts [Research/Charts]

Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.

To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.

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Facebook Goes Mobile: 10 Research Charts & Analysis

Social media, mainly Facebook, and mobile devices are changing how we connect and this has significant marketing implications based on March, 2013 research of US respondents between 18 and 44 by IDC sponsored by Facebook. 10 Charts and analysis you need. Source: Heidi Cohen’s Actionable Marketing Blog

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4 Types of Content Consumption (Research)

For many today, content consumption is no longer a focused activity.  Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.  Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

 

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Content Trends Every Marketer Needs In 2013

We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.

The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.

Here are 5 content trends marketers need for 2013.

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2012′s Biggest Marketing Break Throughs

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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