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Do you understand the state of mobile 2014? If you’re like many marketers, you pretend it doesn’t exist. Here are the facts, charts & analyses you need!
Smartphones versus tablets 2013: Do you know where your sales will come from? Here’s 2013 Black Friday & Cyber Monday sales analysis with 5 data charts.
Is your business ready for the mobile explosion? Here are 8 mobile marketing tips to get your marketing ready. [Research / Charts]
Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.
Do you need a mobile app? With 80% of smartphone users accessing businesses via an app, the answer is yes. Here are 21 ways to promote your mobile app.
Mobile devices are an integral part of our lives. As a marketer, this means that your content, engagement and communications with prospects, customers and the public must be able to be delivered on the consumer’s device of choice and enable the owner to act on your message at their convenience, not yours. Here are six mobile marketing charts explained.
Marketers often ask: “Should I create a mobile website OR a mobile app?” The reality is you should provide prospects and searchers with information in the form they want to consume it in. Therefore, mobilize your content marketing. Offer a mobile website (or at least use responsive design), mobile app, social media presence (already optimized for mobile use) and mobile search.
Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.
When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both customers and marketers communicate and interact. Our voracious appetite for new connected devices has changed how we consume content and these changes require marketers to adapt their communications in order to reach their target audiences.
To help you mobilize your business to support your objectives, here are 53 new mobile marketing facts taken from twenty-three research charts organized by category.