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What can you learn from big game advertisers? 5 actionable small business event tips to make yours a win like the big game advertisers. With examples included.
Are you practicing Small Business Branding? Here are 8 branding tactics that don’t require a big budget to be effective and grow your business.
For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans. They miss the opportunity to position their firm. To develop to your organization’s brand identity (aka your super power), answer these ten questions. Source: Heidi Cohen’s Actionable Marketing Blog
While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.
By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog
By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.
While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.
To help organize your small business and maximize your limited resources, you need a blog and a marketing plan. Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog