small business

Small Business Events Win: 5 Big Game Tactics

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What can you learn from big game advertisers? 5 actionable small business event tips to make yours a win like the big game advertisers. With examples included.

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Small Business Branding: 8 Ways To Let Your Light Shine

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Are you practicing Small Business Branding? Here are 8 branding tactics that don’t require a big budget to be effective and grow your business.

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Small Business Branding: What Is Your Super Power?

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Did you realize that small business branding is like having a super power? Here are 10 steps to help you develop a distinctive brand.

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How to Position Your SMB for Success In 5 Easy Steps

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Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.

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May Day: Small Businesses Need Social Media Help

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May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content. Source: Heidi Cohen’s Actionable Marketing Blog

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Is Your Small Business Website A Dinosaur? [Research]

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While small businesses are often considered nimble and digitally adapt, the reality is that most SMBs are dinosaurs in terms of their online presence across digital media.

By not keeping up with evolving consumer behavior that’s increasingly mobile-based and socially networked, many of these businesses are missing profitable opportunities because prospects and customers can’t find or contact them the way that they want to—fast and on-the-go via digital and mobile devices. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Improve Small Business Social Media Performance

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While social media appears to be ideally made for budget conscious marketing small business, the reality is that social media can be a resource hog. This explains why social media strategy topped over half of small businesses’ list of marketing challenges according to Constant Contact’s Small Business Pulse Research from December 2012. With research, charts and 5 tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 5 Small Business Lessons [Research/Charts]

Small business social media

When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and driving profitable sales.

Here are the major take-aways for small businesses from Ascend2’s research along with actionable social media tactics.

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Small Business Blogging: The Key To Leveling The Playing Field

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By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys.

While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success. Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives.

To help organize your small business and maximize your limited resources, you need a blog and a marketing plan.  Here are thirteen tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Small Business: How to Use Time Efficiently On Social Media

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For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.

To help your small business maximize its social media efforts including time utilization, here’s an actionable social media plan for your small business in ten easy steps.  Source: Heidi Cohen’s Actionable Marketing Blog

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