Slideshare

101 Social Media Marketing Resources – 2012 Edition

Posted by Heidi Cohen on December 10, 2012 in Blogging, Marketing Resources, Social Media | 23 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube

47 Social Media Facts (& What They Mean For Your Marketing)

Posted by Heidi Cohen on November 19, 2012 in Social Media | 4 Comments

iphone-3d-social-media-icons-broken-display

As social media continues to evolve and mature, so does the ways marketers use it and how they integrate it into their marketing plans. To help you maximize the effectiveness of your social media efforts, here are 47 social media facts and what they mean for your marketing and your 2013 marketing plans.

Tags: Blog, Charts, comScore, Facebook, google+, Instagram, LinkedIn, Pinterest, Research, Slideshare, TUmblr, Twitter, YouTube

Social Media: Where to Distribute B2B Content Marketing [Research/Chart]

Posted by Heidi Cohen on November 13, 2012 in Content Marketing, Social Media | 4 Comments

About nine out of ten B2B marketers use social media to distribute their content marketing according to recent research by the Content Marketing Institute and MarketingProfs. On average these marketers use five social media sites to spread their content marketing more broadly through social sharing. Here’s a chart of the top seven social media venues and five ways to improve your content marketing’s effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Facebook, google+, LinkedIn, Pinterest, Slideshare, Twitter, YouTube

[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job

Posted by Heidi Cohen on September 11, 2012 in Content Marketing, Social Media | Leave a comment

Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

Tags: Blogs, Chris Brogan, CMWorld, content, e-books, images, Inforgraphic, Marcus Sheridan, Maria Pergolino, Marketo, Slideshare, Social Media, Todd Wheatland, Video

15 Ways to Drive Shoppers With Social Media [Examples]

Posted by Heidi Cohen on April 23, 2012 in Social Media | 1 Comment

Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.