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Slideshare is B2B social media’s biggest secret. As one of my clients confided, don’t let everyone know about Slideshare’s power because it yields more high quality views and leads than his content did in its original format. That’s powerful. Source: Heidi Cohen’s Actionable Marketing Blog
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples. (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog
Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.