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[INFOGRAPHIC] How To Make The Case For Content Marketing

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Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC]  Source: Heidi Cohen’s Actionable Marketing Blog

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5 Social Media Shopping Insights [Charts]

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Social media influences sales. For many retailers, this is difficult to track because its impact often occurs before they know prospects are in shopping mode. Social media is a critical aspect of the purchase process regardless of where shoppers buy. Here are five research insights with charts and five marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog.

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