Seth Godin

Steal These 5 Awesome Content Marketing Tips

Steal These 5 Awesome content marketing tips

Need to improve your content marketing? Then take these 5 awesome content marketing tips based on MarketingProfs B2B Forum 2014. Complete with examples.

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13 Hot Marketing Tips To Set Off Fireworks

Fireworks-13 Hot Marketing Tips-HeidiCohen

Want to set off fireworks with your marketing? To understand marketing today, here are 13 types of marketing and 13 hot marketing tips to help drive sales.

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How To Be A Social Media All Star

Social Media All Stars

If there was a social media equivalent of the 2013 Baseball All Star game, who would you choose to be your social media star?

Check out any list of top social media experts and you’ll find that they have a set of consistent traits. While following these traits by themselves won’t necessarily make you a social media star, they will help you establish your social media credentials.

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101 Social Media Marketing Resources – 2012 Edition

Social Media Icon Sets - SkyTechGeek

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

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Why Social Media Isn’t The Holy Grail (& Neither is Content Marketing)

Holy Grail

Social media isn’t the holy grail,” according to Social Media Examiner’s Mike Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition, speaking at Content Marketing World 2012. At first blush this may sound ludicrous coming from the founder of one of the largest social media blogs but the reality is that social media isn’t a business goal!

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Seth Godin: 7 Truths At The Heart of Marketing (& How to Use Them)

Seth-Godin

Seth Godin‘s a prolific writer and blogger but don’t read his work unless you’re prepared to change how you think about and implement your marketing. While Seth’s thinking isn’t always original, he’s a great storyteller who juxtaposes ideas and packages them in unexpected context to give them the attention they deserve. Here are seven Seth Godin quotes at the core of marketing with advice on how to integrate them into your marketing.

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What is Branding?

starbucks logo

Brands are short hand marketing messages with identifiable representation that create emotional bonds with consumers through a combination of tangible and intangible factors. In a world where every individual is also a media entity, your consumers and their perception of your brand own it (as it always was). Based on the thirty definitions of branding, here are the twelve main attributes of a brand.

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30 Branding Definitions

a-brand-is

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

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Blog Show and Tell: 3 Blogging Lessons With Examples

show-and-tell

Do you remember show and tell? In nursery school, I had to bring in an unusual item and explain it to my classmates. Unlike my friends, I didn’t settle for an ordinary toy or household object. Instead I brought my sister. The great advantage was that she was able to talk for herself. Over the years, I’ve found old-fashioned show and tell to be a useful teaching technique because it illustrates the point better than describing it can ever do. Here are three blogging elements where show and tell can help you learn and improve your craft.

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