SEO

Guest Blogging Is Dead—Long Live Guest Blogging

Gravestone

Should you keep guest blogging? If you only wanted search optimization, then no. Otherwise, continue to provide strong content for other websites.

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Blog: Small Actions, Big Results

Small actions

Yesterday was Small Business Saturday. Promoted by American Express, the promotion celebrated the virtues of small retailers and encouraged shoppers to support local businesses. As I shopped at my favorite local store where the promotion attracted lots of buyers, I realized this approach could be applied to blogging. On your blog, this translates to taking small actions that add up to big results. While one little step by itself won’t do a lot, it’s the cumulative impact of all of them together that yield real accomplishments. Source: Heidi Cohen’s Actionable Marketing Blog

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33 Ways to Get Help For Your Blog (Without Breaking the Bank)

Help is on the way

When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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Mobile Search: 15 SEO Experts Give Their Advice [Research]

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go.  (Here’s some more mobile shopping data you need now!]  Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

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How to Create Fail-Proof Blog Posts – 15 Must-Have Factors

Key to Fail-proof blogging

Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.

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15 SEO Experts Give Their Best Social MediaTips

Search and social media

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

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