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Should you keep guest blogging? If you only wanted search optimization, then no. Otherwise, continue to provide strong content for other websites.
Yesterday was Small Business Saturday. Promoted by American Express, the promotion celebrated the virtues of small retailers and encouraged shoppers to support local businesses. As I shopped at my favorite local store where the promotion attracted lots of buyers, I realized this approach could be applied to blogging. On your blog, this translates to taking small actions that add up to big results. While one little step by itself won’t do a lot, it’s the cumulative impact of all of them together that yield real accomplishments. Source: Heidi Cohen’s Actionable Marketing Blog
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.
Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog
Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.