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40 Blogging Tactics For Your Marketing Toolbox

blogging: social media or search tactic

Is blogging social media or search tactic? These 2 approaches have an impact on your blog content. 40 blogging tactics to add to your marketing toolbox.

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Content Marketing: How to Super-Charge Your SEO

Search

Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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11 Actionable Blogging Tips to Make Content Findable

Easter eggs

Is your blog an Easter egg hunt? Specifically, do you make your target audience work hard to find your blog content?

Without your realizing it, the best parts of your content can be hidden and difficult to find. It’s like an Easter egg that’s buried too far from sight and your guests have to hunt forever to find it.

Includes 11 actionable blogging tactics to make your blog findable. Source: Heidi Cohen’s Actionable Marketing Blog

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The 10 Plagues of Content Marketing

Egyptian Pharoah

Content marketing is red hot. But you must ensure that every element works together to achieve your business goals or you’ll be plagued with problems like the Pharaoh of ancient Egypt.

A little planning goes a long way. An editorial calendar and other content management tools can help you avoid the challenges of content marketing and prevent you from wasting your resources. With that in mind, here are content marketing’s ten plagues and actionable content marketing tactics to circumvent them.

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29 Blogging Tactics To Increase Blog Success

7 Blogging Mistakes - Heidi Cohen Blog

Blogs require more that amazing quality content to yield optimal results. They require a combination of different elements that attracting attention and make it easier for readers to consumption content. Here are seven common blogging mistakes that are guaranteed to hurt your blog’s results. To improve your blog’s effectiveness, a set of tactics are included with each mistake to help  your blog succeed. Source: Heidi Cohen’s Actionable Marketing Blog

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69 Mobile Marketing Facts Explained (in Plain English!)

smartphones at the cafe

2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Marketing Predictions for 2013

Looking into 2013

The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)

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Social Media, Search and Savings Required [Research]

shopping

In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Doesn’t Sell [Research]

Social media doesn't generate sales (or does it?)

While social media accounts for roughly one out of every five minutes spent online, it doesn’t translate to sales according to a new report from Monetate. As a marketer, what do these findings mean for your business and 2013 marketing plans with regard to social media strategy and budget? Source: Heidi Cohen’s Actionable Marketing Blog

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