Sales

53 Actionable Content Marketing Metrics

measuring-mess

Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.

As businesses continue to move a greater proportion of their budget to content marketing, marketers must associate results with this investment that are aligned with their goals. To this end, measure what matters, not just what’s easy-to-track.

Here are 53 actionable content marketing metrics broken out by content marketing goal. Source: Heidi Cohen’s Actionable Marketing Blog

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10 Blog Tricks to Increase Sales

Magic trick

While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs’ effectiveness to drive sales. This becomes more important as these trends mature and there are fewer opportunities to drive revenues. To ensure that your business blog takes advantage of every opportunity to contribute to sales, here are ten tricks from Heidi Cohen’s Actionable Marketing Blog.

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Does Your Social Media Generate Sales? [Research]

please pay here - separate checks

Does your social media marketing generate enough sales to break-even? If not, you’re in good company.  Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]

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What Marketing Is NOT

What Marketing is Not

My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.

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