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Sales
10 Blog Tricks to Increase Sales
While many businesses use one or more blogs to support their social media and content marketing efforts, many don’t maximize the blogs’ effectiveness to drive sales. This becomes more important as these trends mature and there are fewer opportunities to drive revenues. To ensure that your business blog takes advantage of every opportunity to contribute to sales, here are ten tricks from Heidi Cohen’s Actionable Marketing Blog.
Does Your Social Media Generate Sales? [Research]
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Tags: Chart, Research, Sales, social media metrics, social media ROI
What Marketing Is NOT
My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.
