Robert Rose

2015 Social Media Content Use [Research and Charts]

2015 Social Media Content Use

Not sure about social media content use? Here’s research and tips to get your marketing on track based on Social Media Examiner’s 2015 research. Charts too.

Tags: , , , , , , , ,

Experiences: The Seventh Era Of Marketing – Book Interview

Experiences: The 7th Era Of Marketing

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

Tags: ,

Earned Media Definition: 38 Experts Weigh In

What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

10 Content Marketing World 2014 Lessons

Here are 10 actionable content marketing world 2014 lessons. Apply these actionable content marketing tips to improve your content and business.

Tags: , , , , , , , , , , , , , , , ,