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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- 5 Key 2016 Social Media Trends
- Marketing Versus PR: What’s the Difference
- 21 Ways to Promote Your Mobile App
- 2016 Mobile Marketing Trends Every Marketer Needs
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
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How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.
Want the inside scoop on Content Marketing World? Here are 23 Content Marketing World Take-aways from attendees, speakers and exhibitors.
Books are the ultimate long form content marketing. They’re educational information audiences actively seek.
No one knows this better than the Content Marketing World authors!
Want to extend your content marketing or blogging? Use recurring content columns. Get the inside scoop. Includes 5 types with examples to guide you.
Including audio content in your marketing plans? Here is a audio market research analysis and 5 point audio content marketing plan.
Does your content marketing attract an audience and drives measurable results? Improve your content with these 13 pieces of expert content marketing advice.
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.
World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.