Rob Petersen

The One Social Media Metric You Need [Data]

measure up

As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)

Tags: , , , , , , , , , , ,

Social Media Definitions

Social Media is the new Marketing

To help you understand social media, here are social media definitions from 30 experts.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,