Ric Dragon

Social Media Does Not Drive ROI [Research]

Posted by Heidi Cohen on March 27, 2013 in Social Media | 3 Comments

On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI

2013 Extreme Marketing Predicitions

Posted by Heidi Cohen on January 2, 2013 in Content Marketing, Marketing, Social Media | 6 Comments

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Heidi Cohen, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, Todd Wheatland

2012′s Biggest Marketing Break Throughs

Posted by Heidi Cohen on December 26, 2012 in Marketing, Mobile | 2 Comments

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland

2012′s Biggest Marketing Surprises

Posted by Heidi Cohen on December 20, 2012 in Content Marketing, Marketing, Social Media | 2 Comments

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen experts reveal was their biggest surprise in the marketing sphere this past year.

Tags: Angie Schottmuller, Ann Handly, CC Chapman, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Jeffrey L. Cohen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, Todd Wheatland

101 Social Media Marketing Resources – 2012 Edition

Posted by Heidi Cohen on December 10, 2012 in Blogging, Marketing Resources, Social Media | 23 Comments

Here’s a monster list of 101 social media marketing resources (the 2012 edition) to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills.

Tags: Amy Porterfield, Andy Sernovitz, Ben McConnell, Brian Solis, Charlene Li, Chris Anderson, Chris Brogan, Clay SHirky, Copyblogger, Dave Evans, Dave Fleet, Dave Kerpen, David Meerman Scott, Ed Keller, Facebook, Geoff livingston, Gini Dietrich, google+, Hubspot, Jackie Hubba, Jeffrey L. Cohen, Jennifer Aaker, Kipp BOdnar, Lee Odden, LinkedIn, Malcolm Gladwell, mari smith, Mashable, Pinterest, problogger, Ric Dragon, Seth Godin, Shiv Singh, Slideshare, Smart Brief for Social Media, Social Media Examiner, Todd Wheatland, Twitter, Who's Blogging What, YouTube

Content Marketing: 15 Top Search Optimization Tips

Posted by Heidi Cohen on May 30, 2012 in Content Marketing | 1 Comment

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, mikstake, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day

The Biggest Search Optimization Mistake Marketers Make

Posted by Heidi Cohen on May 15, 2012 in Actionable Marketing 101, Content Marketing | 1 Comment

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here's some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets. To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

Mobile Search: 15 SEO Experts Give Their Advice [Research]

Posted by Heidi Cohen on May 1, 2012 in Mobile | 2 Comments

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go. (Here’s some more mobile shopping data you need now!] Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Performics, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, smartphone, Social Marketology, Tablet, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, Thom Craver, YouTube Marketing An Hour A Day

15 SEO Experts Give Their Best Social MediaTips

Posted by Heidi Cohen on April 24, 2012 in Social Media | 9 Comments

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

Tags: Eric Enge, Greg Jarboe, Heidi Cohen, Jeffrey L. Cohen, John Biggs, Kipp Bodner, Lee Odden, Lisa Buyer, Marc Engelsman, Nick Stamoulis, Paul Roetzer, Rebecca Lieb, Ric Dragon, Riverside Marketing Strategies, Ron Jones, Search, search optimization, SEO, Shari Thurow, Social Marketology, The Art of SEO, The B2B Social Media Book, The Marketing Agency Insider, The Truth About SEarch Engine Optimization, YouTube Marketing An Hour A Day

17 Tips To Distribute Your Blog Content To More People

Posted by Heidi Cohen on April 19, 2012 in Blogging | 3 Comments

If you’re like most bloggers, you’re always looking for new ways to expand your blog readership. I know I am. Think beyond your blog. Try new methods of attracting new readers that you haven’t tried before. Your goal is to make your blog popular. Here are seventeen tips to help you get started. Source – Heidi Cohen’s Actionable Marketing Blog

Tags: guest blogging, Help a Reporter, Jay Baer, Peter Shankman, Ric Dragon

15 SEO Experts Give Their Best Tips For Blogging

Posted by Heidi Cohen on April 17, 2012 in Blogging | 15 Comments

Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. Here’s what 15 SEO experts recommend for maximizing your blog’s search optimization. Source: Heidi Cohen’s Actionable Marketing Blog.