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Do Groupon Deals Make Sense for Merchants?

Posted by Heidi Cohen on February 4, 2011 in E-commerce, Market Research Insights, Social Media | 9 Comments

Everyone loves a deal, regardless of how much money they have, and consumers use the Internet and smartphones to find the best price, online or offline. While Groupon and Living Social have led the pack, there are other potential competitors in the coupon space. Here’s some research to show how this market is evolving.