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Mobile devices are an integral part of our lives. As a marketer, this means that your content, engagement and communications with prospects, customers and the public must be able to be delivered on the consumer’s device of choice and enable the owner to act on your message at their convenience, not yours. Here are six mobile marketing charts explained.
Marketers often ask: “Should I create a mobile website OR a mobile app?” The reality is you should provide prospects and searchers with information in the form they want to consume it in. Therefore, mobilize your content marketing. Offer a mobile website (or at least use responsive design), mobile app, social media presence (already optimized for mobile use) and mobile search.
Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship. Ensuring that your social media strategy is integrated into your marketing mix is critical for stretching your small business budget. Here are seventeen ways to leverage the rest of your marketing mix to promote your social media efforts and eighteen ways to use social media to support your other marketing plans.