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Video Content Marketing: Are You A Super Star?
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Android, Content Marketing Institute, Conviva, Gen C, Generation C, google+, iOS, MarketingProfs, Mobile, Nielsen, Research, Sharethrough, smartphone, Tablet, Video, YouTube
Social Media Does Not Drive ROI [Research]
On social media, engagement by itself isn’t sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it’s not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Ascend2, Chart, Coca Cola, Dave Kerpen, Derek Halperin, Engagement, Jay Baer, Joe Pulizzi, Michael Stelzner, Research, Ric Dragon, ROI
Content Marketing: How to Get More Readers
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.
Millennials Marketing: Mobile & Social Media Required
Don’t underestimate the buying power and influence of the Millennial Generation, those people born between 1977 and 2000. Despite often being classified with Gen Xers, Millennials are starting to exhibit distinct characteristics of their own that marketers need to understand in order to create appropriate products and messaging. Source: Heidi Cohen’s Actionable Marketing Blog
7 Actionable Social Media Tactics To Rock Your Marketing Plans
While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts.
Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.
9 Amazing Content Curation Resources
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, Content curation, Research
5 Facts Prove Visual Content Is A Guaranteed Winner!
By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, Tumblr, Pinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.
Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.
Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Social Media: Are You Listening To Your Customers? [Research]
Before engaging on social media, businesses should to listen to the conversation, specifically to what people are saying about your organization, product and competitors. But, this overlooks whether your prospects and customers want you to listen to them or if they even care. To understand consumers’ perspective on this social listening, JD Powers and Associates along with NetBase surveyed US consumers in December 2012. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, JD Powers and Associates, NetBase, Research
Instagram Hearts Visual Content Marketing (7 Charts)
About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, comScore, Instagram, Pew Internet, Photo, Pinterest, Research, Simply Measured, Twitter
Social Media and Branding: Is It Worth The Money?
While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Chart, comScore, Oreo, Research, Technorati
Social Media and Brands: 10 Charts You Need
Do you know where your customers engage on social media, what they’re doing, and how they engage?
More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.
To provide marketing insights into how consumers view brands on social media, here’s analysis of research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.
Social Media: Do You Know Where Your Audience Is? [Research]
With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.
Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.
