Research

Content: The Atomic Particle of Marketing – Book Interview

Content: The Atomic Particle of Marketing

Content, in all its forms, is the single most critical element of any marketing campaign. Content – The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world’s leading brands.

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How Your Small Business Social Media Can Compete

Small business social media research findings

Want your small business social media to be competitive? Use these 2017 research findings to guide your social media marketing to yield profitable results

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Audio Content: How To Reach Your Busy Audience

Including audio content in your marketing plans? Here is a audio market research analysis and 5 point audio content marketing plan.

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Advertising: Customer Trust vs Customer Action [Infographic]

Which is better Advertising: Customer Trust vs Customer Action? Use this analysis and tips to add advertising to your marketing plans to yield results.

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2016 B2B Content Marketing Versus B2C Content Marketing

B2B Content Marketing Versus B2C Content Marketing

Want to understand B2B Content Marketing versus B2C Content Marketing in 2016? Here’s research-based analysis with charts and tips to help you get on track.

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Social Media For B2B Content Marketing Distribution

Social media for B2B content marketing distribution

Want to enhance your B2B content reach? 10 tactics for social media for B2B content marketing distribution based on research. Includes data and charts.

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Is Your Content Marketing Effective?

5 Proven steps to content marketing effectivess

Seeking to improve your content marketing effectiveness? Follow these 5 content marketing tactics to get on track to succeed. Based on research with charts.

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5 Content Categories To Help You Increase Sales

5 Different content types - typed by you

Does your content marketing strategy include these 5 different content categories? If not you may be losing leads and sales. Includes examples and tactics.

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5 Ways To Make Your Social Media Marketing Measurable

How to make your social media more measurable

Looking to make your social media more measurable? Here’s research and analysis to put it in context for your business. 5 actionable marketing tips included.

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Millennials Outnumber Boomers: The Meaning For Marketers

Millennial Marketing tips

Has your business figured out how to market to millennials yet? Here are 5 Key Millennial Marketing Tips Based On Research along with related data and charts to show your boss to get your business on track to succeed.

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