Rebecca Lieb

2013 Extreme Marketing Predicitions

New Years

Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog

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2012′s Biggest Marketing Break Throughs

Morning Break Through

2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog

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2012’s Biggest Marketing Surprises

Surprise

Regardless of how well you plan, every year has a few surprises that catch you while you weren’t paying attention.

Here is what nineteen  experts reveal was their biggest surprise in the marketing sphere this past year.

 

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Content Marketing: 15 Top Search Optimization Tips

Searching for content marketing

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog

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The Biggest Search Optimization Mistake Marketers Make

Biggest search mistakes

Search optimization is a critical component of every marketing plan because it extends the reach of online and offline content and interactions. [Here’s some SEO tips to start.] Search engines are where consumers go to get their questions answered 24/7 via computers, smartphones and tablets.  To help, here are the suggestions of fifteen search optimization experts with a variety of different approaches to optimizing for search .

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Mobile Search: 15 SEO Experts Give Their Advice [Research]

Attracting customers while they're on the go

Mobile search is an integral part of any mobile marketing strategy with steady growth of smartphones and tablets. Use mobile search to ensure prospects and customers can find you when they actively look for you when they’re on-the-go.  (Here’s some more mobile shopping data you need now!]  Here’s advice from fifteen SEO experts regarding how to optimize you mobile search strategy. Your top priority for mobile should be to have a mobile optimized version of your website.

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15 SEO Experts Give Their Best Social MediaTips

Search and social media

Social media plays an important role in search. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms. Here are fifteen search experts’ recommendations for social media.

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15 SEO Experts Give Their Best Tips For Blogging

Search and blogging

Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. Here’s what 15 SEO experts recommend for maximizing your blog’s search optimization. Source: Heidi Cohen’s Actionable Marketing Blog.

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Content Marketing Grows Up [Altimeter Research]

Creating Content

Content marketing is a pull strategy that draws customers in as marketers move from short advertising messages to longer narratives. In Altimeter’s latest research report by  Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (affiliate link)content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes. On the path to becoming a publisher, content marketing organizations, even those determined to change, face the following four stumbling blocks according to Lieb. Here they are along with my actionable content marketing tips.

 

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27 Marketing Wishes for 2012

Inside Mind of  Marketer

Want insight into how marketers think? To find out, I asked twenty-seven marketing experts across a range of specialties what their wish was for 2012.  While it sounds like an easy question to answer, I was surprised by the responses. Read these twenty-seven marketing wishes for 2012 and you’ll discover marketers are eternal optimists as well as learn where their frustrations lie.

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