Rebecca Lieb

The Storytelling Edge – Book Interview

Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.

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Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Known as reused content, repurposed content and/or recycled content, this Enhanced Existing Content Marketing Primer defines the term and offers a 5 step process to maximize content marketing ROI.

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4 Pillars of Digital Marketing

4 Pillars of Digital Marketing

An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.

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2017 Content Marketing Resolutions

2017 Content Marketing Resolutions

What your 2017 content marketing resolutions? Here are 5 tactics to help you get your 2017 marketing on track to succeed. Contains detailed explanations.

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Content Marketing Definition

Content Marketing Definition

How do marketers define content marketing? 50 marketers give their content marketing definition. Plus useful resources.

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3 Ways Business Blogging Yields Measurable Results

Is your blog effective at helping your firm’s bottom line? Here are 3 ways business blogging yields measurable results. Includes 40 blog tips and examples.

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Repurposed Content VS Repromoted Content

Repurposed Content VS Repromoted Content

What’s better for content marketing: Repurposed Content VS Repromoted Content? Here’s a clear explanation of how to integrate them into your marketing plan.

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Improve Your Content Marketing To Drive Performance

Content Marketing World Sign

Want to improve your content marketing to drive performance? Then follow these 5 takeaways from key content marketing influencers to increase your results.

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