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What’s better for content marketing: Repurposed Content VS Repromoted Content? Here’s a clear explanation of how to integrate them into your marketing plan.
Want to improve your content marketing to drive performance? Then follow these 5 takeaways from key content marketing influencers to increase your results.
Does your content plan include these 3 content marketing opportunities? They’re easy to overlook since they depend on other people’s audiences.
75% of marketers use each piece of content only once. Improve results & stretch your budget with these 5 content marketing reuse tactics. Expert advice too.
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts.
Is up-cycled content marketing part of your marketing plans? Here are 5 actionable tips to help you up-cycle content efficiently.
To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog