Rand Fishkin

10 Blogging Tactics To Maximize Long-Term Results

Long Tail

Say social media and photographs, status updates, comments and likes come to mind. Yet Facebook comments, LinkedIn updates and tweets only flicker briefly in followers’ streams. Not the stuff of which lasting impressions are made. For marketers seeking to build their brands, drive traffic, and generate leads and sales, this can be a challenge. Here are ten tactics to make your blog  yield benefits as the long tail of your social media marketing strategy. Source: Heidi Cohen’s Actionable Marketing Blog.

 

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9 Tips To Develop A Winning Blog Personality

I got personality

To achieve your business goals, your blog needs a personality to make it stand out in the sea of information competing for your target audience’s attention. Understand that the best content delivered without personality, in a ho-hum manner, will fail to attract a reader base. People trust the information on a blog if they feel they know and can trust the person behind the content. Therefore it’s critical to develop a personality for your blog. These nine actionable blogging tips will help you. Source: Heidi Cohen’s Actionable Marketing Blog

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How to Create Fail-Proof Blog Posts – 15 Must-Have Factors

Key to Fail-proof blogging

Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments. As Mack Collier has pointed out and I strongly agree, you need to focus your blog on achieving your blog goals, not just chasing social shares or comments. To this end, writing consistently strong blog posts yields results over time. (Don’t take my word for it, check out how SEO whiz Rand Fishkin shows this for his wife’s blog.) Here are 15 steps to help make your blog fail-proof.

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