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Posted on January 16, 2012 by Heidi Cohen in Social Media |
Martin Luther King Jr. helped people who didn’t have a voice come together and change the world’s perspective on racial issues in America. As we honor him today, let his teachings guide our actions since they still hold true in today’s social media empowered world. Here are seven lessons from Dr. King that can be applied to our social media engagements.
Posted on December 23, 2011 by Heidi Cohen in Social Media |
Charles Dickens offered seven social media lessons in his holiday tale, A Christmas Carol long before the Internet was invented. Before your inner Scrooge tweets “Humbug!” examine these seven quotes with their related social media tips and see what you think.
Posted on December 17, 2011 by Heidi Cohen in Social Media |
Dr. Seuss’ rhyming wisdom provides social media lessons for all of us. During the holidays, who among us hasn’t wondered as the Grinch did, “Christmas doesn’t come from a store, maybe Christmas perhaps means a little bit more….”
Across the Seuss oeuvre, here are seven of the most appropriate social media lessons for the holidays, a time when we’re surrounded with family and friends. Of course, in true Dr. Seuss fashion, his quotes are worth listening to all year round, regardless of age.
Posted on December 14, 2011 by Heidi Cohen in Marketing |
Seth Godin‘s a prolific writer and blogger but don’t read his work unless you’re prepared to change how you think about and implement your marketing. While Seth’s thinking isn’t always original, he’s a great storyteller who juxtaposes ideas and packages them in unexpected context to give them the attention they deserve. Here are seven Seth Godin quotes at the core of marketing with advice on how to integrate them into your marketing.
Posted on November 25, 2011 by Heidi Cohen in Social Media |
Don Draper’s words still resonate today because, while the Mad Men lived in an earlier less complex marketing world, the marketing issues they confronted remain the same. The difference is that our social media infused landscape provides more communications platforms and requires a greater level of transparency and engagement. Here are five Don Draper’s quotes that sound like he was talking about social media.
Posted on November 1, 2011 by Heidi Cohen in Social Media |
In honor of the Day of the Dead, here are quotes from seven famous marketers and businessmen that still resonate today. To show respect for the timeless nature of their work, here’s how these sayings still hold true for social media marketing.
Posted on July 29, 2011 by Heidi Cohen in Advertising |
Leo Burnett (October 21, 1891 – June 7, 1971) creator of legendary advertising icons such as the Jolly Green Giant, the Marlboro Man, Tony the Tiger, Morris the Cat, and the Pillsbury Dough Boy, provides lessons for marketers and advertisers alike that are still relevant in today’s world of digital devices and social media. Included are twelve quotes.
Posted on July 18, 2011 by Heidi Cohen in Social Media |
Since June 1997, Harry Potter’s held us under his spell as he’s battled the evil Lord Voldemort. Similarly, marketers must battle muggles in the form of business executives who believe that social media has taken marketing to the dark side. These business-minded muggles can’t comprehend that consumers don’t trust their advertising. Unlike Harry Potter, the public doesn’t need to visit Hogwarts since they’ve been given wizardly powers in the form of various social media platforms.